LIVE - In Person Event
ATTN: Members - please be sure to log-in to receive the member rate!
HLA-WI Annual Conference - Spring 2026

Park Hotel Madison
22 South Carroll Street | Madison, WI 53703
Thursday, April 9th, 2026
Education, Exhibits & Networking
9:30 - 11:00 AM
Exhibitor Set-Up
11:30 - 1:00 PM
Networking Lunch with Sponsors and Exhibitors
1:00 - 1:15 PM
Welcome, Announcements, Sponsor & Introductions
1:15 - 2:30 PM
Opening Keynote - EMBRACE THE ADVENTURE: How to Keep Moving Forward When the Path Isn’t Clear
Steve Fredlund
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2:30 - 3:15 PM
Networking Break with Sponsors and Exhibitors
Sponsor Introductions
3:15 - 4:00 PM
General Session - System Update Required: Managing Risk in the AI Era
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Sponsored by: ProAssurance
4:00 - 5:00 PM
Roundtable Networking
5:00 - 6:00 PM
Happy Hour Reception
6:00 - 7:15 PM
Downtown Madison Progressive Dinner & Fun
Friday April 10th, 2026
EDUCATION, EXHIBITS & NETWORKING
7:30 - 8:15 AM
Breakfast w/ Legislative Update
8:15 AM
Welcome & Announcements
8:15 - 9:00 AM
General Session - No Further Service
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Presenter: Bethany Ward | Manager; Patient Relations | UW Health Wisconsin
9:00 - 9:30 AM
Networking Break with Business Partners and Sponsors
9:30 - 10:30 AM
General Session - Information Coming Soon!
10:30 - 10:45 AM
Break and Door Prize Drawings
10:45 - 11:45 AM
Closing Keynote - THE COURAGE ADVANTAGE: How Today’s Best Leaders Drive Productivity, Engagement and Retention
Steve Fredlund
11:45 AM
Closing Announcements & Box Lunches (To Go or Stay and Network)
Member Registration
$175 (Education & Networking)*
Includes Thursday Evening Networking Event
*Early Bird rate of $175 if pay by April 1st, 2026
Non-Member Registration
$325 (Education, Networking and One-Year Membership)
Cancellation Fee - $75 before April 1st. No refunds for cancellations after April 1st.
